I've gone from being told I was under qualified for an unpaid internship to being duped by a marketing company into spending a very hot summer day going door-to-door selling mini digital cameras and cordless irons to strangers — yes, it was as glamorous as it sounds. ​

 

After those character-building experience, I found my way into advertising where I have spent past 20 years. working on a full range of brands: diapers, office supplies, cleaning products, finance, alcohol, food, and cold medicine. Along the way I've:

• Directed a professional owl. Yes, with a résumé.

• Spent an alarming amount of time debating the correct level of “caked-on food” for a product demo.

• Helped manage 30 babies on set. More than once. 

• Made an ad that got rejected by Cosmopolitan magazine for being “a bit too much.” A career highlight.

• Spent multiple days in focus groups in a windowless building that used to be a Mexican restaurant.

• Simultaneously worked on incontinence underwear and baby diapers — which share more strategic overlap than you’d think.

• Helped lead a10-shoot remote production during COVID: I was New Jersey, the clients were in the Ohio, the director was in LA, and production was happening in Prague. I still don’t know who was awake when.

• Went surfing for the first time with my head client in Waikiki Beach.